Changelog

Every update, improvement, and new feature we ship — in order.

v2.9LatestAugust 2026
  • NewNew "Where else to sell" advisor on your dashboard: get ideas for other types of shops that fit your products, beyond the obvious ones. Line up several ideas and search them one at a time, and re-run any idea in another city without starting over.
  • ImprovedSearching a suggested store type now targets that exact type and looks under a few of its common names, reaching into the surrounding metro when a city comes back thin, so niche searches return more real matches.
  • ImprovedFewer good stores get mislabeled as competitors: a shop with more than one location that lists "where to find us" is no longer mistaken for a brand distributing its own product.
  • ImprovedWhen a store lists a specific address for product or vendor submissions, such as a wholesale or line sheet inbox, we now use that address instead of a general contact email, so your pitch reaches the right person.
v2.8August 2026
  • NewBoutiqScout is now open to everyone. Sign up in seconds and start a 14-day free trial, no invite and no credit card required.
  • NewNew 14-day free trial with full access to retailer search and outreach, so you can see real results before choosing a plan.
v2.7August 2026
  • NewOpen and click tracking: your Outreach list now shows when a retailer opens your email or clicks your Faire link, so you can see who is engaging and follow up with the warmest leads first. It now works consistently no matter which address your outreach is sent from, including your own connected domain.
v2.6July 2026
  • NewWe launched the BoutiqScout blog: practical guides on getting your products onto store shelves, from selling wholesale and pricing your line to writing a line sheet and pitching retail buyers. New posts publish regularly, and you can read them at /blog.
v2.5July 2026
  • NewDuplicate protection: we no longer send a second outreach email to a store you have already emailed, even if you re-run a search and it comes back as a fresh lead. Bulk sends skip duplicates automatically and tell you; a single send asks you to confirm first.
  • ImprovedYour sent-email history is now kept even if you delete the stores it went to, so your Outreach log always reflects everything you have actually sent.
v2.4July 2026
  • ImprovedFind more retailers is clearer: it now tells you how many it added versus skipped as duplicates, and when a search comes back thin it suggests store types you can add with one click to widen your results, no retyping.
v2.3July 2026
  • ImprovedSmarter handling of stores that require an application: when a shop takes brands through an apply-to-sell or wholesale application instead of cold email, we now detect it, flag it as "Apply to sell," and link you straight to their form so you can submit your brand the way they prefer.
v2.2July 2026
  • ImprovedSmarter matching: we prioritize stores that would actually stock your line and down-rank likely competitors (shops that make their own version of what you sell).
  • NewNew "Products you make" setting: tell us what you produce and we steer results away from stores that make the same thing.
  • NewA "Likely competitor" flag on results, so you can spot a store that probably will not carry a competing brand before you reach out.
v2.1July 2026
  • NewWeekly outreach recap: an optional email summary of your open rates, replies, and new retailers found. Turn it on in Settings.
  • NewConsignment signal: when a store mentions consignment on their site, we flag it so you can tailor your pitch.
  • NewLocation type: see at a glance whether a retailer is brick-and-mortar or online-only, with a heads-up when an address is a virtual mailbox.
  • ImprovedSmarter email finding: we discover contact emails on more sites, including custom contact-and-hours pages, and filter out false positives like analytics keys and social links.
  • ImprovedCleaner retailer list: only retailers you can actually reach show up, and contacted ones drop off automatically so your list stays actionable.
  • ImprovedStreamlined outreach page: every sent email in one filterable list with a date filter, instead of nested campaign groups.
  • NewDelete a retailer straight from its detail page, then jump back to your list.
v2.0July 2026
  • NewDirect wholesale ordering: choose Faire Direct, a custom URL, or an email address. Outreach emails and Instagram DMs automatically use whichever method you set.
  • ImprovedOrdering method prompt on the dashboard guides new users to configure their preferred method before sending outreach.
  • ImprovedOnboarding checklist updated to reflect the new ordering method setup step.
v1.5July 2026
  • NewAdmin "Login as" to impersonate any user account for support without needing their password.
  • NewManaged onboarding intake form: a structured brand brief captured on first login for managed clients.
  • NewMetrics baseline: admin stats now track from a clean start date, excluding test data.
  • ImprovedAdmin overview separates true paid accounts from comped managed accounts.
v1.4June 2026
  • NewManaged plan: done-for-you outreach tier where we research, write, and send on your behalf.
  • NewPersonal invites: send handwritten-style invitations to specific brands you already know.
  • NewAdmin panel: full user management, usage monitoring, spend tracking, and waitlist analytics.
  • ImprovedEmail personalization now falls back to company name when contact name is missing.
v1.3May 2026
  • NewLearnFilter: teach your searches what store types to skip; preferences persist across all future searches.
  • NewPipeline view: kanban-style board to move retailers through your outreach stages.
  • ImprovedBulk outreach: send personalized emails to multiple retailers in one action.
v1.2April 2026
  • NewCustom reply-to email: retailer replies go directly to your inbox, not a generic sender address.
  • NewEmail signature builder: add your name, title, and brand link to every outreach email.
  • NewFavorites: star retailers to build a shortlist and prioritize follow-ups.
  • ImprovedAI email generation is faster and produces longer, more personalized copy.
v1.0LaunchMarch 2026
  • NewRetailer discovery: search by product category and city, scored and ranked by AI.
  • NewAI outreach emails: personalized wholesale pitch for each retailer, generated in seconds.
  • NewOutreach tracking: see who was contacted, when, and what stage they are in.
  • NewBoutiqScout launches.