Your products belong in more stores.
We make getting there effortless.
BoutiqScout finds independent retailers that are a real fit for your brand, writes a personalized outreach email for each one using your brand voice, and tracks every reply. You focus on your products. We find the stores.
Wholesale outreach is brutally slow.
Most Faire brands spend 4 to 8 hours a week manually finding retailers, crafting individual emails, and following up. It is repetitive, inconsistent, and easy to deprioritize.
Finding stores
Googling retailers city by city, checking if they carry your category, building a list — just to get a cold-email starting point.
Writing emails
Copy-pasting a template and manually editing each one. Generic emails get ignored. Real personalization takes time.
Tracking follow-ups
Who replied? Who needs a nudge? What is sitting untouched? Spreadsheets break down fast when you are managing hundreds of stores.
BoutiqScout handles all three.
Four steps. One tool. More wholesale accounts.
Search by city or zip code
Enter any city, state, or zip code. BoutiqScout scans business listings, scores each store fit for your brand on a 1 to 10 scale, and surfaces the retailers most likely to carry your products. No guessing, no irrelevant results.
Searches run in 30 to 60 seconds and cover an entire city or neighborhood. Start with your top 5 target markets.
AI writes a personalized email for each retailer
Your brand description, brand story, voice settings, and email signature all go into every draft — plus the specific store name, location, and category. The result is a real email, not a mail-merge.
Edit before you send, regenerate if you want a different angle, or save a version you like as a reusable template. Your Faire Direct link and any first-order incentive are included automatically.
Send email or submit their vendor form
Send with one click, or use a store's dedicated vendor submission portal when one exists. BoutiqScout detects vendor forms automatically and shows an amber link when available — those stores respond better through their own process.
Open and click tracking via Resend. You see who opened your email, who clicked your Faire link, and who replied — all in one place.
Track relationships through your pipeline
Every retailer moves through your pipeline: Discovered, Contacted, Replied, Converted. Use notes, favorites, and status updates to stay organized across hundreds of stores at once.
The Analytics tab shows your full outreach funnel, from opens to replies to conversions, so you can see what is landing at every stage.
Everything built to get you stocked.
City and zip code search
Target retailers in any city, state, or neighborhood. Zip code support means you can go block by block in dense markets.
Competitor-aware matching
We prioritize the multi-brand stores that would actually stock your line, and flag shops that make their own version of what you sell, so your outreach goes to real buyers, not competitors.
AI that knows your brand
Brand description, story, voice, and signature all feed into every email. The draft sounds like you wrote it, because it is based on what you told us about your brand.
Consignment radar
When a store is open to consignment, we flag it automatically, so you can pitch consignment as an easy, low-risk first step onto their shelves.
Vendor forms and applications
Some stores take new brands through a vendor form or an apply-to-sell application instead of a cold email. We detect those and point you to the right way in.
No duplicate sends
We track every address you have emailed, so the same store never gets a second cold email, even if it turns up in more than one search.
Reply capture
Retailer replies are captured in one place, so a response never sits unseen and you can act on interest while it is fresh.
LearnFilter
Every store you delete teaches the search what to skip next time. Results get cleaner as you use it, with no extra effort on your part.
Open and click tracking
Know exactly who opened your email and who clicked your Faire Direct link. Your warmest leads, surfaced automatically.
Pipeline and CRM
Discovered, Contacted, Replied, Converted. Add notes, favorites, and follow-up reminders all in one place for every store.
Analytics dashboard
Full outreach funnel: sent, opened, clicked, replied, converted. Know what is working before you scale it.
Be one of the first 50 brands.
We are opening BoutiqScout to a small group of Faire brands who want to shape the product before it launches publicly. Beta access includes all features at no charge during the testing period.
What you get as a beta tester
Full platform access — all search, email, pipeline, and analytics features
Expanded search and email credits during the beta period
Direct line to the founder — your feedback shapes what gets built next
Beta pricing locked in when we open commercially
Limited spots. Response within 48 hours.
What we need from beta testers
A successful beta gives us real signal on what works, what breaks, and what should be built next. Here is what that looks like in practice.
Run at least 3 searches
Search for retailers in 2 to 3 cities or zip codes you actually want to target. Try different product categories. Tell us if the results feel relevant or if you are seeing too many off-brand stores.
Key question: What percent of results felt like real opportunities for your brand?
Send 10 to 20 outreach emails
Use the AI draft as a starting point and send to real retailers. Tell us if the email sounds like you, if the personalization felt genuine, or if there were things the AI missed about your brand.
Key question: Did the emails feel like something you would actually write?
Try the vendor form flow
When you see an amber Vendor form link, click through and submit. Let us know if the form was easy to find and whether submitting through it got you a response faster than a cold email.
Key question: Did vendor form submissions outperform cold emails on response rate?
Report missing emails
If a store came back without a contact email but you find one on their website, use the Feedback button in the app and choose "Missing email." Include the store name, the email you found, and where you found it. We use these to improve scraping for everyone.
Key question: Which store types are most often missing contact emails?
Track your replies and conversions
When a retailer replies or places an order, update their status in the pipeline. This data helps us prove the product works and helps you calculate your real ROI from outreach.
Key question: How many of your contacted stores turned into actual stockists?
Report anything that feels broken or confusing
Use the Feedback button in the bottom-right corner of the app for bugs, confusing UX, missing features, or general thoughts. We read everything that comes in and respond to most of it.
Key question: Where did you get stuck or confused?